I had the pleasure of sitting down with Debbie Lefebvre last month to ask her a few questions about her growing businesses; find our interview below and all of her contact information at the bottom of the page.
Tell me a bit about yourself
I am the sole Owner, Creator, Order Taker, Picture Taker, Shipper of Angels Spirit Divine and Chained Exotics.
I have enjoyed creating things since I was very young, I started with Knitting & Crocheting, then branched out to making Topsy Turvey Dolls and other things. Next came Square Dancing Costumes and Children’s Clothing. I have made Wedding Dresses and make a lot of my own clothes. I dabbled in cross stitch, and eventually branched out into making Aboriginal Jewelry and Leather Craft.
I love making Jewelry, I enjoy the creative side of all things. I have never been able to just make one thing and stick to it, I am always making something new, which you will see reflected in my business pages. There will always be a variety of things available.
Some of my passions are my Jewelry, French Beaded Flowers, Origami Kusudama Paper Flowers, Children’s Hair Accessories, I also do Wishing Wells for Weddings, Wedding flowers and much more.”
When did jewelry making start for you?
I’ve been making jewelry since I was 11 years old. It was always a passion of mine. Angels Spirit Divine has been registered for 5 years and Chained Exotics for 1 year., I chose to create two separate businesses because the products and target audiences are very different.
Tell me more about the separate businesses, they are both focused on jewelry making – why the separation?
At Angels Spirit Divine, I sell key chains, beaded flowers, origami paper flowers, buttons, figures, hair clips, rings, beaded jewelry etc
At Chained Exotics I create slave rings, nipple chains, anklets, waist chains, earrings, necklaces etc, all items are Chain related in some form.
With the possibility of adult content for Chained Exotics and the wide variety of products through Angels Spirit Divine, it makes the most sense to keep them separated and advertise differently.
Do you find advertising ‘adult content’ difficult?
*note that the chained exotics are not explicit at all.
It is quite difficult building a client base for chained exotics, it can be hard to market. That is the advantage to selling online, there is the feeling of privacy that allows customers to request items that they really want. They can inbox or email me and know that our conversation is totally confidential, this gives them the opportunity to be more open about what they would like to purchase. It’s a nice opportunity to make custom orders (almost anything I create can be customized) I find the customers I do have, always come back for more.
Slave Ring Featured Above
I can see why, the pieces are so interesting. I love the slave rings/nipple chains. Where does your inspiration come from?… for either business.
I create as I feel inspired. The concepts naturally come to me and I create items that I think my customers will enjoy. I have the most energy in the evenings and allow items to develop on their own. I like unusual and different things and this is reflected a lot in the creations that I make.
What is the feeling that you want your brands to evoke?
I think the feeling of my brand is beauty, sexuality, empowerment, and confidence.
Who is your support system?
I would have to say my main support is my Children and Family, they have always supported and been behind me all the way. They have also helped with creative ideas, which I like to use too, as they are from the younger generation. I am occasionally surprised with a gift or beads or something that I can use, it means so much to me to have their support.
I noticed that you have a facebook group and also a facebook page for Angels Spirit Divine, is there a reason for this?
I had created the group first. When I later created a Facebook Fan page to take advantage of the page features and to give my new customers a choice of which they could join, I found that most of my regular clients stayed with the group instead. Most of the people on my page are New fans, and it is steadily growing. Now I copy and duplicate onto both platforms to gain the best of both worlds.
Gorgeous Wire and Gem Tree
What would be your advice for entrepreneurs looking to start up a similar business?
Don’t give up and find a niche! Even when it looks like your business is slow or not moving, keep creating !! It will take off, it just takes time and finding the right people, networking is a big plus too.
You get face-to-face marketing at craft fairs, is there any way for you to predict which products will move and which will not?
You can never guess what items will be popular at each event. One year the beaded flowers will be the most popular and the next year it will be the paper flowers, or jewelry at the same event. I am always open to taking orders online, no one misses out on an item they want.
Are there any upcoming new features that you are most excited about?
Yes, I have made it easier to receive payments. Accepting credit cards is made easy through paypal. I’m also looking to get the personal payment squares so that it will be easy to pay right at my booth during a show or event.
When is your busiest time of year?
The demand changes from season to season. There is always an interest during the end of school year for teacher gifts. The beaded and paper origami bouquets are big sellers for the wedding season, brides can keep the bouquets as a memento. The holidays (Christmas especially) are quite busy, I like to have pre made items as well as taking custom orders.
Origami Kusudama Paper Flowers
I am looking forward to this July, I will be attending at the Napanee Country Jamboree, on July 11, 12 & 13th as one of the participating vendors. Link HERE to check it out. I will have creations from Angels Spirit Divine as well as Chained Exotics at my booth. Come out and enjoy the wonderful country music and do a bit of shopping while your there. Do drop by and say Hi, I would love to meet you.
I would like to say a Big Thank You to Catharine Snider from Direct Kingston, for the fun interview and photo session, as well I appreciate the many great things you had to say about Angel Spirit Divine and Chained Exotics.